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From search to intelligent agent: Baidu's AI-nativ
At the 2024 Baidu AI Marketing Conference, Baidu announced that its business system will be
upgraded toBaidu Companion", with the goal of releasing 10 times the business space and extending
the business time by 3 times through AI technology. This upgrade revolves around three cores: field
increment, people-oriented management, and simplification, bringing new marketing opportunities
to enterprises.
1. Field increment: AI native scenarios broaden the boundaries of business
Baidu APP has 704 million monthly active users, and more than 20% of search results have been
generated by AI. New fields such as smart questions and answers, notes, and short plays have become
new traffic entrances. For example: Smart questions and answers: users can directly add to purchase
after querying products, shortening the conversion path.
Short play marketing: high-quality content can be distributed in multiple scenarios such as video
information flow and search topics to enhance brand exposure.
2. People-oriented management: intelligent body + digital human live broadcast to create all-weather
service
Intelligent body: 7×24 hours online, with a maximum of 288 rounds of single dialogue, such as the
dialogue with the founder of theResurrection" of the Sassoon brand, where users stayed for 1,321
seconds.
Huiboxing: AI digital human live broadcast solution, set up a live broadcast room in a few minutes, and
the experience is comparable to that of a real person.
3. Simplify: AI makes marketing more efficient
Creative platform: Generate pictures, texts and videos with one click, serving more than 120,000
companies.
Delivery optimization: AI MAX intelligent diagnosis, conversion rate increased by 7.2%, and tuning time
was reduced from 2 hours to 5 minutes.
The upgrade of Baidu Banfei marks the evolution of AI marketing from a tool to an ecosystem. In the
next two years, generative AI will reshape business logic. Are you ready?
